★★★★★ 4.8 Rating · Trusted by 2,000+ Canadians

Relief without the showroom markup

End Your Daily Back & Neck Pain, Without the $4,000 Price Tag.

You feel it getting out of bed, in your lower back by mid-afternoon, in your neck and shoulders by the time you finally sit down at night. You’ve stretched it, cracked it, taken something for it, and it keeps coming back.

Fifteen minutes of deep massage, soothing heat, and zero-gravity can finally let it go. The showroom wants $4,000 for that. Bliss is $1,499.

★★★★★ 4.8 · Trusted by 2,000+ Canadians
See how Bliss compares
A Canadian relaxing in the Bliss Pro at home
The Bliss Pro
Direct to You
The Bliss Pro
$1,499
Showroom Chair
Showroom Brands
Other Chairs
$4,000+
What’s Included
  • Zero gravity, full body massage, heat therapy
  • Arrives fully assembled, ships in 48 hours
  • 3-year warranty included, no upsell
  • $125/mo financing at 0% interest
What’s Included
  • × A similar chair, often $4,000 and up
  • × 4 to 8 week wait, assembly often extra
  • × 1-year warranty, extended costs extra
The Buying Experience
  • No salespeople, no pressure, no upsells
  • 90 days to try it at home, every night
  • Not right for you? Reach out and we’ll take care of you
The Buying Experience
  • × Drive to a showroom, lose your afternoon
  • × Commission reps pushing upgrades
  • × 15 minutes under fluorescent lights
Who’s Behind It
  • Canadian company with 3 locations and a real warehouse
  • Call and a real person answers
Who’s Behind It
  • × Imported brands sold through third-party dealers
  • × Customer service routed to call centers
The Verdict
$1,499

Core massage features, 90-day trial, 3-year warranty, 48-hour shipping, arrives assembled, 0% financing.

Better Value
The Verdict
$4,000+

A similar chair, but a 15-minute test, 1-year warranty, weeks of waiting, assembly extra, and warranty upsells.

Similar Chair, More Cost

2,000+ Canadians have already made the switch.

See the Bliss Pro · From $125/mo

Try it at home for 90 nights, no showroom pressure.

★★★★★

“I sat in chairs at $4,000 and $5,500 at two showrooms first. For what I actually use day to day, the heat, the recline, the back massage, the Bliss does the job just as well. I kept $3,000 in my pocket.”

Tom W. · Calgary, AB

Still want to see it in action? Keep scrolling for what the chair actually does, who we are, and what real customers say.

No Catch

Where the $2,500 Difference Goes

The lower price is not the catch. It is the model. Most $4,000 massage chairs are priced through showroom markup, commissioned sales floors, and inflated retail, not a better chair. Bliss ships direct, so you pay for the relief, not the room it sits in.

A $4,000 showroom chair
  • ×Showroom floor space and retail overhead
  • ×Commissioned salespeople
  • ×Layers of dealer and distributor markup
  • ×Separate warranty and delivery upsells
The $1,499 Bliss
  • Full-body massage, heat, and zero-gravity
  • Shipped direct to you in Canada
  • 3-year warranty included, no upsell
  • A real Canadian team you can call

Same daily-relief essentials. Just without the showroom markup.

How the Relief Actually Works

What Fifteen Minutes in the Bliss Does for a Tired Back

No magic, nothing complicated. Heat, deep massage, and a weightless recline work together to unwind the tension you have been holding onto all day.

Full-body massage coverage in the Bliss Pro Neck & shouldersMid & lower backCalves & feet
Full-body coverage, head to calves
1

Heat loosens you up first

Warmth spreads across your lower back and calves, so the tight muscles start to let go before the massage even begins.

2

Rollers knead out the knots

They move along your neck, shoulders, and back the way a good set of hands would, working out the tension a long day packs in.

3

Zero-gravity takes the load off

Reclining lifts your legs and floats the weight off your spine, the position that finally lets your back stop bracing.

Fifteen minutes, most evenings, and your body starts to expect the relief instead of the ache.

Ready to give your back the fifteen minutes?

See the Bliss Pro →
The Bliss Pro waiting in a warm living room at the end of the day
Your Spot at the End of the Day

It’s Not About the Features.
It’s the Feeling.

Most people don’t need a $4,000 showroom chair. They want the feeling: the day lifting off your shoulders, heat sinking into your lower back, your legs floating up, and fifteen quiet minutes that are finally yours.

  • Heat that melts into your back and calves
  • Rollers that work out the tension you carried home
  • A zero-gravity recline that floats the weight off your spine

The kind of thing you actually look forward to every night.

Sound Familiar?

Most people get the Bliss for one of these.
Which one is you?

The desk-and-commute back

The desk-and-commute back

You sit all day for work, then again in the car, and by dinner your lower back is locked up.

The body that needs to recover

The body that needs to recover

After workouts, hockey, or long days on your feet, your back and legs just need to unwind.

The back that’s always tight

The back that’s always tight

It has been stiff and sore for years, and stretching it out stopped being enough a while ago.

You just want to switch off

You just want to switch off

You don’t need another screen. You need fifteen minutes where your body finally lets go.

It’s for someone you love

It’s for someone you love

Someone in your life keeps saying their back is killing them. It’s the gift they’d never buy themselves.

If one of those sounds like you, Bliss was built for it.

See the Bliss Pro →
Forward Furniture Canadian Warehouse
Who’s Behind This

Real Stores. Canadian Support.
People Who Pick Up.

Forward Furniture is a Canadian, direct-to-consumer brand with 3 real stores you can actually walk into. Call us before or after you order and an actual person answers.

2,000+
Happy Canadians
4.8
Star Rating
3
Stores Across Canada
5
Warehouses Across Canada
Hear It from Real Canadians
Real People. Real Results.
David
Back Injury Recovery
★★★★★

“My back was ruined after my injury and this chair has helped fix it, can’t recommend enough.”

D
David, 56
Cyndie
Chronic Back Pain
★★★★★

“After just a few nights, my back feels completely different, getting out of bed is finally easy again.”

C
Cyndie, 53
Liam
Hockey Injury
★★★★★

“This helped my back a ton which was not in good shape from my hockey injury, highly recommend.”

L
Liam, 28
Vuk
Daily Relaxation
★★★★★

“This is the best thing in the world to use to relax, I use every night when watching tv.”

V
Vuk, 24
See the Bliss Pro · From $125/mo

90-Day Home Trial · Risk-Free

Fits most homes and most people 5’0” to 6’2” (up to 225 lbs), and arrives fully assembled. Exact measurements are on the product page.

Common Questions

Because you buy it direct. There’s no showroom markup, no commission salespeople, and no dealer middlemen taking a cut. You pay for the chair, not the retail overhead, so the same core experience costs far less.
We’re Forward Furniture, a Canadian company with three locations and a real warehouse. We hold our own inventory, and a real person answers when you call, before or after you order.
You have a full 90 days to try it at home, every night. If it’s not the right fit, reach out to our team and we’ll take care of you.
Most orders leave our Canadian warehouse within 48 hours and arrive in a few business days. It comes fully assembled, so you unbox it, plug it in, and sit down.
It suits most people from about 5’0” to 6’2” and up to 225 lbs, and it clears a standard doorway. Exact measurements are on the product page, and you can call us if you’re unsure.
The Bliss Pro in a warm Canadian living room

Try Bliss at Home for 90 Nights.

Join 2,000+ Canadians who skipped the showroom markup and never looked back.

$1,499$4,000+ in a showroom
or $125/mo · 0% interest for 12 months
Visit the Bliss Pro

90-Day Home Trial · 3-Year Warranty · Ships in 48 Hours

Not sure if it fits? Call 236-763-0673 and a real person will help.

End your daily back pain See the Bliss Pro →